Export Documentation, Export Documentation Software, Fully MS Excel Compatible From VardhmanSoft

Export Documentation, Export Documentation Software, Fully MS Excel Compatible From VardhmanSoft

Getting your Visitor's Details Using PHP by Vinu Thomas

You can get quite a bit of information about your visitors without having to use a third party tracking software. I'll outline the PHP commands you can use to capture some of this data. The details you capture can be saved into a database, and retrieved later to check your site's performance and user details. The following information is captured using the server variable ($_SERVER) which is available from PHP 4.10 onwards.


Visitor's IP address :




You can get the visitor's IP address using the following command:









This will give you the vistor's IP address. You can use this along with an ip to country converter database to see from which country your visitors are come in from. You can head over to
http://ip-to-country.webhosting.info/ for one such script.



You can use PHP to resolve the ip address to a domain name to get the visitor's ISP in most cases. The ISP's domain will show up if PHP is able to resolve the IP to a proper domain. You can do this as follows.





$ip = $_SERVER['HTTP_CLIENT_IP'];

$visitor_host = @getHostByAddr( $ip );

?>




Note : On some servers, using getHostByAddr to resolve domains may cause the script to slow down.



Referring Page :



You can capture the referring page, which will give you an indication of which site is sending traffic to you.









This will give you the entire URL from which the visitor came to your site. For example if the visitor came from a google search for "i-pod", the referrer url would look something like this :



http://www.google.co.in/search?q=i-pod&hl=en&lr=&ie=UTF-8&start=50



If you don't want the entire URL captured, but just the domain name stored into the database, you can strip the rest of the URL and save it to the database like so:





$referrer_page =

parse_url(htmlspecialchars(strip_tags($_SERVER['HTTP_REFERER'])));

?>




This will save the referring page as :



http://www.google.co.in/



The page being Accessed :



You can also capture the page being accessed on your server. This
information will help you evaluate which parts of your site is getting more page views.



A more advanced user can also use this information to create a
click-stream of the user. A click-stream is the path that a user
follows while he goes through your site. This lets you see how
effective your site's navigation is.









If the visitor is accessing your page,
http://www.yourdomain.com/guestbook.php, the requested page would be 'guestbook.php'.



These pieces of information will help you build a visitor tracker in PHP, which will be able to tell you quite a bit about your visitors and how they use your site.





About the Author
Vinu Thomas is a consultant on Webdesign and Internet Technologies.

His website is http://www.vinuthomas.com

He is presently consulting http://www.indiaresortssurvey.com

THE HITS THAT MATTER MOST by Bob McElwain

So you know what hits mean. Unique hits or user sessions,
I mean. And you know what CR means. Right? If so, you're in
great shape, for many people don't. They think they do. But
they've got it wrong.

You see a single hit is invaluable. It may have come from
the first visit to your site by one who will return to buy
repeatedly. One who shares your name with others who do the
same.

The catch is you can't say which hit matters. Thus you need
to assume every single one is crucial. Else you can strike out
on the ones that matter most.

So What Is A Hit, Really?

A hit is generated when someone visits your site. You don't
really want off-target hits. If you get mention in a prominent
newspaper, you might draw 10,000 visitors simply because of a
delightful comment you made about cats. But where's the gain,
if you're selling water skis?

Maybe 1 in that 10,000 might coincidentally have an interest
in water skis. The others are not potential customers. They
only waste your bandwidth and often even your time with
off-topic questions. And what happens if each is determined
to share their favorite cat story?

You want only targeted hits. And you want these visitors to
arrive with their interest front and center. This is why search
engines listings, ads, and such, matter so. You want to draw
only visitors interested in what you offer. A misleading ad is
a waste of money, for hits generated are off-target.

CR: Conversion Ratio

CR is tossed about casually with a knowing nod of the head.
But many who use the term don't really know what it means. It
means different things to different sites, and in differing
situations.

Briefly it is the percentage of visitors who buy, or take
some other action you want them to. In general, a 2% CR is
considered good. That is, if 2 in 100 visitors buy your
product, you may figure this is fine.

But such models are so crude they often mislead when applied
to your site. A CR of 2% may be nifty (or a disaster, if more
was expected). However good it is, it is still only an average.
It gives a useful picture only over the long term. It says
nothing about today. Or right now. Or about what your next
visitor will do.

Turn this the other end to. Given a CR of 2%, how many
sales can you count on in your next 100 visitors? 2? No. I
said, "count on," and the answer is none.

Say you make 20 sales on your first 100 visitors today. But
not a one off the next 900. Still, 20 sales in 1000 hits is a
CR of 2%.

There is no way you can say your next visitor will buy.
Or will not. Come up with a way to do so, and you'll be a
millionaire right quick.

You simply do not know what your next visitor will do.
But you probably hope he or she ...

Buys - Terrific

Returns to buy - Great news

Returns to buy again - The key to success

Tells a friend who visits - Very nice

Your list will differ. And there are other actions you
may want your visitors to take. For example, sign up for free
information of interest, delivered by an autoresponder over
time. This often brings people back to buy. And if you can
get them to set a bookmark, this may do the same.

The Secret To Improving Your Business

You can not afford to risk losing even a single visitor.
Period. The big boys counting sales in the millions and hits
in the billions can safely ignore a bunch. You can not.

Accept the potential value of every single hit as unlimited.
Then act in every way to draw them. And never ever turn even
one aside.

Obvious, don't you think? But look about on the Web and
you'll often see visitors not encouraged or even turned away.
Then, of course, look to your own site and be certain you are
not making such blunders.



About the Author
Bob McElwain, author of "Your Path To Success" and
"Secrets To A Really Successful Website." For
info, see

Get ANSWERS. Subscribe to "STAT News" now!
mailto:join-stat@lyris.dundee.net

SEO 101 – the basics of how to get to the top of the search engines by Rob Rawson

By Rob Rawson

Search Engine Optimization (commonly referred to as SEO) is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site.
Depending on your site’s subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you’re unlikely to earn a huge income.
On the other hand, if you have a top ranking site on Google for the keyword phrase “web hosting”, you’ll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase “web hosting” is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock.
A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you’ll increase you chances of turning a profit from your site.
Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month.We’ll talk about keyword research and finding profitable niche areas in later issues, but for now, let’s look at the basics of how to get a site to the top of the search engines.

I’m going to focus on SEO for Google because it’s the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are manyfactors involved and there is no precise formula. A further consideration isthat Google often changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:
Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).
Keyword phrases (which you want to get to the top of the search engine for)should be well researched. For more information on researching keywords, have a look at http://www.profitpuppy.com/keyword-research.htm where you can find links to useful keyword tools.
Key factors for getting to the top of Google:
The keyword phrase in the title of the page - you should have the phrase in the title of the page.
The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
Links into your site from other sites (covered in more detail below).
Links within your site (covered below).
Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine
listings. You need to have good links coming into your site from other sites.

You want those links to be from popular sites that also have lots of links
coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site

It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies

Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
- Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
- Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by Google.
- Optimizing your site too carefully – if it’s obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more ‘natural’ in their structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it.
- Despite popular opinion, Meta tags don’t really help at all. However, the description tag is important because that is the description that will appear in your listing on Google.
Finally, you may have heard of people using automated pages and or ‘cloaked pages’ to get high search engine rankings in Google. Personally, I don’t believein taking this approach as it’s a non-sustainable way of getting high search engine rankings (that’s not say that some people who aren’t very successful at it). I know of atleast 3 highly successful companies who generate automated pages using this software http://www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I don’t think it’s sustainable and the Google engine doesn’t take kindly to it.

How do I submit my site to the search engines?
My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in the search engines - I don’t usually bother submitting to search engines.
So that’s the basics of how to get to the top of the search engines. We’ll have a look at the more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to gettraffic and make money on the web.

www.profitpuppy.com
How to get visitors for 5 cents in pay per click search engines when most people are paying 57 cents
Pay per click search engines are a great way to generate traffic. The problem is that most of the good keywords cost 50 cents or more. Here's how you can get traffic for much much less.

By Rob Rawson
This article is divided into two sections - How to get clicks for 5 cents with Google pay per click & How to get clicks for 5 cents with Overture pay per click.

I'm assuming that you understand the basics of how pay-per-click advertising works, and that you understand how Google and Overture work. If you need more information on the basics check out http://www.profitpuppy.com/pay-per-click.htm
How to get 5 cent visitors from Google
Ok, so let's start with Google. Remember that the system for Google is totally different to Overture. We are dealing with Overture and Google on this page because they are the ones that are going to drive the majority of traffic for you. It is actually much easier to get clicks for 5 cents or even lower at other pay per click search engines, but it is difficult to get very many clicks.
Basically the secret for Google is to do proper research for your keywords and find every combination of keywords that you can think of. For more information on keyword research visit http://www.profitpuppy.com/keyword-research.htm
Let's say for example that you have a site that sells wine. At the time of writing, the minimum bid on Google for "wine shop" is 57 cents and the minimum bid for "buy wine" is 35 cents. And that's just the minimum which will likely put you at the bottom of the list of 8 advertisements and get you very few clicks.
Instead, have a look at these combinations of keywords:
wine sales
wine stores
wine sale
purchase wine
discount wine
wine price
wine cheap
wine shops
order wine
wine on line
wine prices
wine club
wine cheapest
All of the above keyword combinations are available for five cents. (Although they might not last long at that price if some wine sites are reading this article!)
It doesn't matter what business you are in, there are some keywords or keyword combinations that other people have missed. I have even managed to get clicks for web hosting traffic at 5 cents per click, which is probably the most difficult area to get web traffic for.
The secret is in coming up with lots of keywords and combinations of keywords. Here are a few more ideas:
•Try the pleural versions of the keyword.
•Try different verb forms - make, making etc.
•Try combining two keywords into one word without
spaces, for example instead of buy car try buycar
•Use misspelt words
Getting clicks for 5 cents on Overture

With Overture you need a slightly different system of getting the low cost per click keywords. Basically for Overture you can only use keyword phrases that appear in the http://www.overture.com/d/USm/adcenter/tools/index.jhtml. (Click on the link Search Suggestion Tool).
For example if you have a site on Bonsai trees, when you put in the word Bonsai into the search suggestion tool, it give you the following results:
42453bonsai
13770bonsai tree
2823bonsai kitten
2169bonsai plant
1356bonsai care
and so on ...
To get clicks for 5 cents, make sure that you bid for every phrase that applies to your site. That probably won't get you in the top 3 listings which is the best pace to be. However, even if the top bid is 60 cents, and you are listed as number 35 you will still get some clicks just from the Overture search engine itself. And for keyword phrases that are right down the list, you will often be able to get a number 1, 2 or 3 listing for 5 cents.

www.profitpuppy.com




About the Author
info@profitpuppy.com

SiteProNews is a free newsletter and webmaster resource site

SiteProNews is a free newsletter and webmaster resource site