Softwares & Websites

Subjex Corporation - SubjexCSR Legal Information

2005-03-08T22:26:00.000-08:00

Forget Everything You Ever Learned About Ecommerce - it's All Changed!
by Andrew D. Hyder

What's the first thing people do when they have a question in a "brick and mortar" (non-Internet) store? They go have a conversation with the person behind the desk (i.e. the Customer Service Rep or CSR) right? What's the first thing people on your web site do when they have a question or can't find something? Do they disconnect their dialup and then call you? Do they leave your site? Do you even know what they do?

There now exists a deeper psychology on how people interact on the web, and it is flying in the face of everything you thought you knew about ecommerce. People who are contemplating a purchase on the web directly, or who are using the web to make a buying decision out-side of the web, have unique patterns of behavior that you as an e-commerce professional MUST know. Lets look at one of the most important concepts:

All prospects go through the following 7 steps when making a purchase, (1 is the beginning and 7 is the final sale).
First gets the idea to buy something (product or service) to help them or fill a need.
He/she starts an informal web search with search engines to find out how much info is available on the topic.
Talking about the idea when talking to friends and associates looking for recommendations.
Heavy-duty research fact finding, to educate oneself about it, (actually reading web sites, and advanced searches).
Finds names and brands, starts to narrow choices by the process of elimination, (decision is coming soon).
Makes the decision to buy but not necessarily from WHOM, while waiting for the timing to be just right.
Actual sale - money changes hands.
Human nature demands that we as buyers always want to make the best decision possible. Marketing should get the attention of the target market and FACILITATE their decision making process (the steps above) and lower the risk of taking the next step in the selling process.

Since there are 7 steps in the buying process, the law of averages guarantees that most of the people who find your web site will be somewhere between the 1st and 5th steps. Does your web site address the needs of people in these steps? Does it FACILITATE the education process FOR your prospect? Who would you buy from: (1) a company that helped you to make an informed decision by clearly laying out all the research that you would have to eventually find on your own, or (2) a company that simply asks for your order (your money)? Does this make sense to you?

Does your web site reason with people as a lawyer would - to a jury - making it clear that you are the only obvious choice to buy from and do business with? Does your web marketing do the following? If not it should:
Interrupt
Engage
Educate
Interrupt

To interrupt you must get your qualified prospects to pay attention to your marketing. This is accomplished by identifying and hitting your prospects hot buttons (interests). This CANNOT be accomplished by using the same words everyone else uses, or words anyone of your competitors COULD say.

Does good graphic design facilitate your prospect's decision making process? Not really. Not on its own. Your message must wake up and engage your prospects in a unique way. It must interrupt your prospect with something that is important to them. Use power words that are not often used. Never use words that everyone uses, like "lower prices", "most professional", "best service", highest quality", "family owned" and "largest selection". These and the many other platitude phrases (tired, commonplace and literally anyone else can say them) may have been unique at one time, but now everyone is saying them, therefore it is important for you NOT to say them. When your prospect is going about their day, the platitude words or phrases are not powerful or different enough to differentiate you from anyone else. DON'T USE THEM! Tell your prospect something that will GRAB them and that says exactly what they are looking for.

This means that you must say the right words to the right demographic. In other words, don't try and sell snow to an Eskimo. They already have plenty of the stuff, and it's the wrong product for an ad in "Eskimo News". :-) However if you happen to sell "Ice sculpting" equipment you have the right demographic, and while everyone else is saying "ice sculpting" you might want to say "5 sickeningly easy steps to becoming an ICE SCULPTING MASTER". This grabs the reader's attention and makes a promise to educate, while being different enough to interrupt the reader. The word "sickeningly easy" is something you can be sure that your competitors are NOT saying. After your education process -which essentially would teach them how a master ice sculpting using YOUR tools, you will become the only obvious choice to buy from.

Exercise: What are the 3 most important things to your prospects? What are they interested in? (this should not include "price", as its no longer necessary for you to have to compete on price only). Also this should not be what YOU think they are it should be what your PROSPECTS actually think they are. See yourself in their shoes.
_______________________________________________
_______________________________________________
_______________________________________________
Now, take this information and notice the words that you used. Will these (or synonyms of these) words sufficiently interrupt your prospect to be drawn further the next step of your marketing?

Engage

Today there are some very unique ways to engage a visitor/prospect. For the sake of your time let's focus on the best methods as opposed to the myriad of wrong ways to do it. Then we will move on the the 3rd step - "Educate".

Once you have grabbed the attention of your prospect or "Interrupted" them with the right ad/web site message, you must then bring them in to the "Engage" stage. To engage your prospect is to give him/her the promise that the information and education they seek is forthcoming and that this (thanks to you) will facilitate their decision making process. The engage stage is an "Ok I'm here, you have my attention, what's next" stage. You must at this point quickly show your prospect how you/your web site/your process/ will facilitate the decision making process - that they would have to find on their own - had you not been so kind as to put it all together for them. In other words - you are going to do ALL the work for them and make their education incredibly easy.

After you have interrupted your prospect and let them know that you will be giving them the information they seek, they should be willing to "click" to your web site (for online advertising) or type your url (web site address) into their browser, (for offline advertising). Most visitors do one of two things within the first 30 seconds of arriving at ANY web site. (1) they look for what brought them there, (2) they look for a phone number to call (to avoid the pain of having to sift though your (a typical) web site. What happens if they cannot quickly find the information they seek or your contact (phone) information? THEY LEAVE!

There are for the first time in history new types of Artificial Intelligence designed for the web that truly interact with web visitors in a startling way. What is the ideal environment for humans to become ENGAGED with data, technology and more importantly your web site? In a word - DIALOGUE! This is a humanlike experience as soon as the visitor HITS your web site. What is the most obvious thing wrong with most web sites, or to a greater extent with the web experience? Isn't it the ability to interact with a "human" as people do out side of the web?

Today there are Virtual (software) Customer Service Representatives (VirtualCSR's) that can actually have a conversation with your visitors just as you would communicate with a prospect in person. This is different from voice recognition technology, where people speak into a microphone. This is the ability for users to "chat" by typing to a "character". This amazing shift in ecommerce developed by companies like Subjex.com represent a mode of web site navigation that is completely natural for most web surfers, but completely unnatural for web site owners who generally have never heard of such a solution.

What all people already know - is how to carry on a conversation. Using this as a starting point, or a lowest common denominator, is where VirtualCSR's begin. They take the most inexperienced user and keep them as far as possible from an unnecessary learning-curve. Iterative (bi-directional) dialogue allows the user to learn things about your products or services not in the "technology" of learning the web site navigation that delivers the information (intrusive second technology).

Many companies now use a "live chat" interface for web prospects to ask their questions. The problem with "live chat" is that it is a *one-to-one* communication process, and as the name implies requires a live person (you or your staff) to "baby-sit" it 24/7. While one operator can have several conversations going at the same time, he/she still has to respond individually to each question of each visitor. This requires a MASSIVE amount of either your time, or someone you must pay to do it. Compare this with a VirtualCSR in which your prospect is actually talking with the SOFTWARE itself, and ONLY when the software doesn't know the answer does it then ask an operator. These systems can have thousands of simultaneous conversations because there is a *one-to-MANY* relationship with users. Best of all once an operator answers a question the VirtualCSR knows the answer forever, and therefore becomes progressively smarter and more self-dependent requiring less and less operator time.

This means that the longer you use a VirtualCSR on your web site, the smarter and more independent (automated) the system will become. Over time the system will lower your costs and increase your sales. How can a system like this increase your sales? It can do this by pulling your prospects through a marketing formula or script in its dialogue. The system will take users through YOUR unique education process. Best of all these Virtual systems will cost you less than $30.00 per month, (a fraction of their actual value to you).

Educate

If these first two steps (Interrupt and Engage) are specifically applied to your web site, and handled properly, the education process is easy using a dialogue interface like a VirtualCSR. The process typically looks like this:
Visitor is "interrupted" with a search engine link, banner, radio, television, or print message that gets them to your web site. The message may also "engage" them as well.
Your VirtualCSR further interrupts, and reinforces the message that got them to the web site. The virtual character then takes over the "Engage" process.
The system welcomes the prospect and in some way makes the promise that information they seek is forthcoming - though dialogue conversation (what they expect offline) that will facilitate their decision-making process about your products or services.
Your system then "pulls" your prospect through a series of leading questions (and answers) moving the prospect into and through the "Education" phase of your sales process. Using your unique script (which I will show you how to write) your VirtualCSR reasons with your prospects to the point that the inevitable and undeniable truth IS - that you are the best and only choice to buy from. Veteran sales people call this process using "Trial closes".
Trial closes are the little things we get our prospects to agree with along the way that build our case stronger. "Do you see how using this [Widget X] will do [this or that] for you?" This gets them agreeing (shaking their head yes) to you even before you make the actual offer to buy something.

Using support links that your prospects can click on to get more information and supporting reference material is extremely important. With your VirtualCSR you can support HTML links directly in your dialogue. This conversational approach gives people who are in any one of the 7 steps of the sales process (mentioned at the beginning of this document) the same opportunity to follow along. Those who don't understand you, or those who want proof and references, can click on words that you have made into hyperlinks. Also we do not want to bore people with details or an over simplification of things they already know, therefore the HTML hypertext link gives them the CHOICE to see more information and be on the same page mentally. Therefore use reference links with "more information" to allow prospects to dig deeper into your arguments that they need more information on. This will further facilitate the process of your prospects EDUCATION, and further put you in the position of the only logical choice to do business with.

Let's take a look at how this would work in actual practice: First go to www.subjex.com and notice what happens. You will see an example of a VirtualCSR that will pop-up. If you have a popup blocker in your browser you will have to click on the picture of the girl character, otherwise she will automatically appear. Once she does, notice that you have a dialogue interface where you can actually talk to her by typing. Note that this implementation of a VirtualCSR is designed to sell "SubjexCSR" (or itself) however as you go though this example, imagine that this is actually how it could talk about your products or services.

Notice that she welcomes you and immediately begins the "Engage" process by telling you what to ask her next. The operator of this implementation has made the phrase "Ask me how I work" bold - using the back end training tool (software) called "OPS". This starts the education process, as it will do for your products. Now ask it "how do you work" and you will see the step by step progression of the education process. Of course (and this is really important) prospects can at anytime ask ANYTHING THEY WANT! This is what they do in real life isn't it? Of course it is! If your prospect gets tired of following your sales script, they might ask something else that is more important to them. For example, haven't you ever been in a "brick and mortar" store and had to interrupt the sale person so that you could get to YOUR point? We have all done this. This ability for prospects to get to their point (and get an answer) is what has been lacking from the web and specifically your web site. In the VirtualCSR example instead of asking her what she suggested - interrupt with something like, "What's the catch?" and then notice that she gives her pitch (education) on guarantee and free support. Also notice that she has given a clickable link to the actual order page, and a phone number for prospects that actually want a human on the phone. Technology should never stand in the way of what the user wants. If the user wants to talk to you on the telephone, it is important the technology be used as part of the escalation path not as a barrier.

Now ask her "how do you work" again and follow her direction on everything that is in bold. Notice that, while giving a fun experience (by being able to answer just about anything related to the context of the web site) she has educated you on the basics of the product. So hopefully you will agree that educating your prospect is all about giving them answers to their questions when they want them. So what about contextual questions? What about situations when your prospect asks a question like "What's the price" when you have many products? To be able to understand this question the system must be able to ask a question back to the user. Go ahead and ask the SubjexCSR the question "What is their name?" You must use this example because if you ask about price she assumes you are talking about SubjexCSR because it's the main product. Notice that she is now asking you a question, "Exactly whose name are you talking about? Now answer with, "Your name" and she will give you her name. Now ask her "What is their name?" again. This time answer her with "Your operator" or "Your operator's name". So you should be able to see how she can easily answer context related questions, to your prospects as they have the questions. Go ahead and play around with talking to her, (if you haven't already) and when you are done say "good bye" to her. Again she goes into a context "thread" and she attempts to find out what you thought of her, and your experience on the web site.

While we are on the topic, if you wish to try the software on a free trial basis for your own web site, just ask her "How do I get started?" and she will let you know.

What causes web sites to fail? Or worse have some moderate success which can and often does give the FALSE impression that what you are doing IS working? Simply put it is a LACK OF DIRECTION! You must take your visitor by the hand and lead them though your site or your unique education process just as sales people do outside of the web. The sales process does not change just because people are on the web, but for some reason business people have come to expect that prospects will - if left to themselves - figure out your value, your uniqueness, your navigation and your order process. They won't. Shopping cart abandonment rates are astoundingly high for sites that don't use dialogue.

Conversation logs are the single most effective way to know what your web prospects are thinking as they are navigating your web site. People have no problem telling a Virtual Sales Representative if they don't like something, and when they do (and even when they don't) your VirtualCSR will log every conversation for you to gain an insight on what people like and what they dislike about your web site, your business, and your offer. Most importantly you will learn your demographics NEEDS, WANTS, and DESIRES. You can't sell effectively to people that you don't know anything about. Conversation logs give you that insight, and are available in the managers section of your implementation.

This brings us to our next topic of what to actually say in your web site dialogue. Listen to yourself next time you are excitedly talking to someone (in person) about what is great about your business. This is what is called "your inside reality". This is what you know to be different, exceptional, or unique about your business. This is what sells people on your products, and this is what your VirtualCSR sales script should convey (educate) to your prospects. Use your dialogue to reason with people just as you do in person about your business value and uniqueness.

It's clear the online world is struggling to achieve greater sales and a better user experience while automating the whole process. Unfortunately most business owners believe that people will learn THEIR process because it is better or more artistic than the competition. Forcing users into a learning curve is irresponsible, and worse - unprofitable. Ecommerce should in fact reach out and speak the user's language, make the user's life easier and less complex. Companies that implement Dialogue as part of their web sites user interface will become the defacto leaders of their business niche and truly humanize their business.

Thank you for requesting more information about e-commerce. As a user of SubjexCSR, Subjex Corporation's goal is your e-commerce success, (i.e. you making money). We will share all our wisdom about selling online to our clients on an ongoing basis. As CEO of Subjex I would like to extend to you our support for your business, with our free trial of SubjexCSR. I want you to see (with out risking anything) the massive impact this system is going to make in your business. Go here: http://www.subjex.com.

Subjex Corporation - SubjexCSR Legal Information

2005-03-08T22:25:00.000-08:00

Subjex Corporation - SubjexCSR Legal Information

Export Documentation, Export Documentation Software, Fully MS Excel Compatible From VardhmanSoft

2005-02-11T21:40:00.000-08:00

Export Documentation, Export Documentation Software, Fully MS Excel Compatible From VardhmanSoft

Getting your Visitor's Details Using PHP by Vinu Thomas

2005-02-02T11:28:00.000-08:00

You can get quite a bit of information about your visitors without having to use a third party tracking software. I'll outline the PHP commands you can use to capture some of this data. The details you capture can be saved into a database, and retrieved later to check your site's performance and user details. The following information is captured using the server variable ($_SERVER) which is available from PHP 4.10 onwards.

Visitor's IP address :

You can get the visitor's IP address using the following command:

This will give you the vistor's IP address. You can use this along with an ip to country converter database to see from which country your visitors are come in from. You can head over to
http://ip-to-country.webhosting.info/ for one such script.

You can use PHP to resolve the ip address to a domain name to get the visitor's ISP in most cases. The ISP's domain will show up if PHP is able to resolve the IP to a proper domain. You can do this as follows.

$ip = $_SERVER['HTTP_CLIENT_IP'];

$visitor_host = @getHostByAddr( $ip );

?>

Note : On some servers, using getHostByAddr to resolve domains may cause the script to slow down.

Referring Page :

You can capture the referring page, which will give you an indication of which site is sending traffic to you.

This will give you the entire URL from which the visitor came to your site. For example if the visitor came from a google search for "i-pod", the referrer url would look something like this :

http://www.google.co.in/search?q=i-pod&hl=en&lr=&ie=UTF-8&start=50

If you don't want the entire URL captured, but just the domain name stored into the database, you can strip the rest of the URL and save it to the database like so:

$referrer_page =

parse_url(htmlspecialchars(strip_tags($_SERVER['HTTP_REFERER'])));

?>

This will save the referring page as :

http://www.google.co.in/

The page being Accessed :

You can also capture the page being accessed on your server. This
information will help you evaluate which parts of your site is getting more page views.

A more advanced user can also use this information to create a
click-stream of the user. A click-stream is the path that a user
follows while he goes through your site. This lets you see how
effective your site's navigation is.

If the visitor is accessing your page,
http://www.yourdomain.com/guestbook.php, the requested page would be 'guestbook.php'.

These pieces of information will help you build a visitor tracker in PHP, which will be able to tell you quite a bit about your visitors and how they use your site.

About the Author
Vinu Thomas is a consultant on Webdesign and Internet Technologies.

His website is http://www.vinuthomas.com

He is presently consulting http://www.indiaresortssurvey.com

THE HITS THAT MATTER MOST by Bob McElwain

2005-02-02T11:26:00.000-08:00

So you know what hits mean. Unique hits or user sessions,
I mean. And you know what CR means. Right? If so, you're in
great shape, for many people don't. They think they do. But
they've got it wrong.

You see a single hit is invaluable. It may have come from
the first visit to your site by one who will return to buy
repeatedly. One who shares your name with others who do the
same.

The catch is you can't say which hit matters. Thus you need
to assume every single one is crucial. Else you can strike out
on the ones that matter most.

So What Is A Hit, Really?

A hit is generated when someone visits your site. You don't
really want off-target hits. If you get mention in a prominent
newspaper, you might draw 10,000 visitors simply because of a
delightful comment you made about cats. But where's the gain,
if you're selling water skis?

Maybe 1 in that 10,000 might coincidentally have an interest
in water skis. The others are not potential customers. They
only waste your bandwidth and often even your time with
off-topic questions. And what happens if each is determined
to share their favorite cat story?

You want only targeted hits. And you want these visitors to
arrive with their interest front and center. This is why search
engines listings, ads, and such, matter so. You want to draw
only visitors interested in what you offer. A misleading ad is
a waste of money, for hits generated are off-target.

CR: Conversion Ratio

CR is tossed about casually with a knowing nod of the head.
But many who use the term don't really know what it means. It
means different things to different sites, and in differing
situations.

Briefly it is the percentage of visitors who buy, or take
some other action you want them to. In general, a 2% CR is
considered good. That is, if 2 in 100 visitors buy your
product, you may figure this is fine.

But such models are so crude they often mislead when applied
to your site. A CR of 2% may be nifty (or a disaster, if more
was expected). However good it is, it is still only an average.
It gives a useful picture only over the long term. It says
nothing about today. Or right now. Or about what your next
visitor will do.

Turn this the other end to. Given a CR of 2%, how many
sales can you count on in your next 100 visitors? 2? No. I
said, "count on," and the answer is none.

Say you make 20 sales on your first 100 visitors today. But
not a one off the next 900. Still, 20 sales in 1000 hits is a
CR of 2%.

There is no way you can say your next visitor will buy.
Or will not. Come up with a way to do so, and you'll be a
millionaire right quick.

You simply do not know what your next visitor will do.
But you probably hope he or she ...

Buys - Terrific

Returns to buy - Great news

Returns to buy again - The key to success

Tells a friend who visits - Very nice

Your list will differ. And there are other actions you
may want your visitors to take. For example, sign up for free
information of interest, delivered by an autoresponder over
time. This often brings people back to buy. And if you can
get them to set a bookmark, this may do the same.

The Secret To Improving Your Business

You can not afford to risk losing even a single visitor.
Period. The big boys counting sales in the millions and hits
in the billions can safely ignore a bunch. You can not.

Accept the potential value of every single hit as unlimited.
Then act in every way to draw them. And never ever turn even
one aside.

Obvious, don't you think? But look about on the Web and
you'll often see visitors not encouraged or even turned away.
Then, of course, look to your own site and be certain you are
not making such blunders.

About the Author
Bob McElwain, author of "Your Path To Success" and
"Secrets To A Really Successful Website." For
info, see

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SEO 101 – the basics of how to get to the top of the search engines by Rob Rawson

2005-02-02T11:21:00.000-08:00

By Rob Rawson

Search Engine Optimization (commonly referred to as SEO) is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site.
Depending on your site’s subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you’re unlikely to earn a huge income.
On the other hand, if you have a top ranking site on Google for the keyword phrase “web hosting”, you’ll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase “web hosting” is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock.
A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you’ll increase you chances of turning a profit from your site.
Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month.We’ll talk about keyword research and finding profitable niche areas in later issues, but for now, let’s look at the basics of how to get a site to the top of the search engines.

I’m going to focus on SEO for Google because it’s the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are manyfactors involved and there is no precise formula. A further consideration isthat Google often changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:
Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).
Keyword phrases (which you want to get to the top of the search engine for)should be well researched. For more information on researching keywords, have a look at http://www.profitpuppy.com/keyword-research.htm where you can find links to useful keyword tools.
Key factors for getting to the top of Google:
The keyword phrase in the title of the page - you should have the phrase in the title of the page.
The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
Links into your site from other sites (covered in more detail below).
Links within your site (covered below).
Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine
listings. You need to have good links coming into your site from other sites.

You want those links to be from popular sites that also have lots of links
coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site

It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies

Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
- Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
- Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by Google.
- Optimizing your site too carefully – if it’s obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more ‘natural’ in their structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it.
- Despite popular opinion, Meta tags don’t really help at all. However, the description tag is important because that is the description that will appear in your listing on Google.
Finally, you may have heard of people using automated pages and or ‘cloaked pages’ to get high search engine rankings in Google. Personally, I don’t believein taking this approach as it’s a non-sustainable way of getting high search engine rankings (that’s not say that some people who aren’t very successful at it). I know of atleast 3 highly successful companies who generate automated pages using this software http://www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I don’t think it’s sustainable and the Google engine doesn’t take kindly to it.

How do I submit my site to the search engines?
My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in the search engines - I don’t usually bother submitting to search engines.
So that’s the basics of how to get to the top of the search engines. We’ll have a look at the more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to gettraffic and make money on the web.

www.profitpuppy.com
How to get visitors for 5 cents in pay per click search engines when most people are paying 57 cents
Pay per click search engines are a great way to generate traffic. The problem is that most of the good keywords cost 50 cents or more. Here's how you can get traffic for much much less.

By Rob Rawson
This article is divided into two sections - How to get clicks for 5 cents with Google pay per click & How to get clicks for 5 cents with Overture pay per click.

I'm assuming that you understand the basics of how pay-per-click advertising works, and that you understand how Google and Overture work. If you need more information on the basics check out http://www.profitpuppy.com/pay-per-click.htm
How to get 5 cent visitors from Google
Ok, so let's start with Google. Remember that the system for Google is totally different to Overture. We are dealing with Overture and Google on this page because they are the ones that are going to drive the majority of traffic for you. It is actually much easier to get clicks for 5 cents or even lower at other pay per click search engines, but it is difficult to get very many clicks.
Basically the secret for Google is to do proper research for your keywords and find every combination of keywords that you can think of. For more information on keyword research visit http://www.profitpuppy.com/keyword-research.htm
Let's say for example that you have a site that sells wine. At the time of writing, the minimum bid on Google for "wine shop" is 57 cents and the minimum bid for "buy wine" is 35 cents. And that's just the minimum which will likely put you at the bottom of the list of 8 advertisements and get you very few clicks.
Instead, have a look at these combinations of keywords:
wine sales
wine stores
wine sale
purchase wine
discount wine
wine price
wine cheap
wine shops
order wine
wine on line
wine prices
wine club
wine cheapest
All of the above keyword combinations are available for five cents. (Although they might not last long at that price if some wine sites are reading this article!)
It doesn't matter what business you are in, there are some keywords or keyword combinations that other people have missed. I have even managed to get clicks for web hosting traffic at 5 cents per click, which is probably the most difficult area to get web traffic for.
The secret is in coming up with lots of keywords and combinations of keywords. Here are a few more ideas:
•Try the pleural versions of the keyword.
•Try different verb forms - make, making etc.
•Try combining two keywords into one word without
spaces, for example instead of buy car try buycar
•Use misspelt words
Getting clicks for 5 cents on Overture

With Overture you need a slightly different system of getting the low cost per click keywords. Basically for Overture you can only use keyword phrases that appear in the http://www.overture.com/d/USm/adcenter/tools/index.jhtml. (Click on the link Search Suggestion Tool).
For example if you have a site on Bonsai trees, when you put in the word Bonsai into the search suggestion tool, it give you the following results:
42453bonsai
13770bonsai tree
2823bonsai kitten
2169bonsai plant
1356bonsai care
and so on ...
To get clicks for 5 cents, make sure that you bid for every phrase that applies to your site. That probably won't get you in the top 3 listings which is the best pace to be. However, even if the top bid is 60 cents, and you are listed as number 35 you will still get some clicks just from the Overture search engine itself. And for keyword phrases that are right down the list, you will often be able to get a number 1, 2 or 3 listing for 5 cents.

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